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Help Us Create the Ultimate Cheat Sheet: 10 Rules for Starting a Small Business



Culture Matters

7

As we watch Rupert Murdoch's media empire implode with scandal, we can see how important an organization's culture is in guiding the behavior of its members, from top to bottom. Your company's reputation, and its ability to achieve outstanding performance and customer satisfaction, is entirely dependent on the culture that you, the owner, clearly define and actively promote.


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