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Don't Bleed to Death

Submitted by Patrick L.

Wednesday, May 02, 2012

Be careful not to underestimate how long you will likely bleed money after you open. It can cost a lot of money to get the doors open, but it costs even more to survive the long arduous march to profitability. Every one of your future customers already has an existing solution to the problem your company is proposing to solve and it will take time to pry customers away from their current habits, one by one, no matter how good you are.

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